{"id":4191,"date":"2020-11-19T11:03:41","date_gmt":"2020-11-19T11:03:41","guid":{"rendered":"https:\/\/www.bookletsprint.com\/blog\/?p=4191"},"modified":"2020-11-19T11:04:50","modified_gmt":"2020-11-19T11:04:50","slug":"4191-2","status":"publish","type":"post","link":"https:\/\/www.bookletsprint.com\/blog\/4191-2\/","title":{"rendered":"Young people are the future of Print \u2013 Part 2: Difference"},"content":{"rendered":"

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We often hear about these new generations, the\u00a0Millenials<\/strong>\u00a0(or Gen Y) and the Z’s (or Gen Z), in terms of digitalization, social networks… However, these young people have not given up on print.<\/span><\/div>\n
We can identify 3 reasons why young people value print:\u00a0<\/span>trustworthiness, effectiveness\u00a0<\/strong>and\u00a0difference<\/strong>.<\/span>\u00a0<\/span>This article discusses the second point: difference.<\/div>\n
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In a digital world where sight and hearing have been given pride of place through the emergence of video platforms such as YouTube and Twitch and audio platforms such as Spotify and Deezer,\u00a0<\/span>Print emphasizes touch and smell<\/span><\/strong>.<\/div>\n
Thus, Print offers the opportunity to focus on other senses\u00a0<\/strong><\/span>that are not present in the digital environment. Indeed\u00a0<\/span>73% of 18-to-24-year-olds<\/strong>\u00a0agree that\u00a0<\/span>paper is more pleasant to handle and touch<\/span>*<\/strong>.<\/div>\n
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The physical and emotional aspects are a very important facet of Print. As a matter of fact Physical is seen as more romantic and authentic.<\/div>\n
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In light of the results from a US survey**, we have a better understanding of Print’s emotional aspect. This survey asserts that \u201c78% of the Millennials\u00a0like the smell and feel of books<\/span>\u201d while 52% would \u201cmiss them a lot if they were to go away\u201d.<\/div>\n
Likewise \u201c58% said they like the smell and feel of magazines<\/span>\u201d.<\/div>\n
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From a business standpoint, the high quality and premium feel of Print gives extra benefits and can help\u00a0to stand out from the crowd<\/strong>. Since experiential marketing and multi-channel communications take greater importance,\u00a0Print remains a key part of the communications mix<\/strong>. Print allows to bring brands to life and interact directly with the potential customers.<\/div>\n
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The supremacy of digital is even more noticeable among young people who use it every day. Print is also\u00a0<\/span>a way to switch off<\/strong>\u00a0screens<\/span>\u00a0and pay attention to one\u2019s health:\u00a0<\/span>62% of the Millenials are concerned about the overuse<\/strong><\/span>\u00a0of electronic devices*.<\/span><\/p>\n

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Gen Z “has a complicated relationship with technology.<\/span>\u00a0Fifty percent wish they had more time away from technology<\/strong><\/span>, and 48 percent wish they put their phones down more and think they use social media too much. Additionally, they think digital can get in the way of interpersonal relationships”****.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.bookletsprint.com\/blog\/wp-content\/uploads\/2020\/11\/citation-1.png” url=”http:\/\/www.chooseprint.org\/members\/Why-is-Print-Such-an-Enjoyable-Experience.pdf?fbclid=IwAR1p8rXK_FTxRuskH2Y2Nh16gs3CWEOcRgzarsqQt-d_uecm4pzheHq8QFo” url_new_window=”on” align=”center” _builder_version=”4.6.6″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.6.6″ _module_preset=”default”]<\/p>\n

Direct mail feel more personalized<\/strong>\u00a0to Gen Z than online marketing, “as it shows the company sent something directly to them versus a mass marketing approach.<\/span><\/div>\n
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For many among the next generation of consumers,\u00a0<\/span>physical mail brings a sense of value and trust<\/span><\/strong>\u00a0<\/span>that digital advertisements may not achieve”*****.\u00a0<\/div>\n<\/div>\n

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References<\/em><\/span><\/u><\/strong>
**\u00a0Franckrose<\/a><\/em><\/span><\/div>\n
***<\/em><\/span>Twosides<\/em><\/span><\/a><\/div>\n
****Globenewswire<\/a><\/em><\/span><\/div>\n
*****Printing United Alliance<\/a><\/i><\/span><\/div>\n<\/div>\n
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[\/et_pb_text][et_pb_divider _builder_version=”4.6.6″ _module_preset=”default” width=”74%” module_alignment=”center”][\/et_pb_divider][et_pb_image src=”https:\/\/www.bookletsprint.com\/blog\/wp-content\/uploads\/2020\/11\/Booklets-Print-Logo-Standard-1.png” _builder_version=”4.6.6″ _module_preset=”default” width=”37%” module_alignment=”center” custom_margin=”||28px|||”][\/et_pb_image][et_pb_slider _builder_version=”4.6.6″ _module_preset=”default” header_level=”h3″ header_font=”||on||||||” header_text_color=”#000000″ body_text_color=”#000000″ background_color=”rgba(0,0,0,0)” background_enable_image=”off” custom_button=”on” button_text_color=”#000000″ button_border_width=”3px” button_border_color=”#000000″ button_border_radius=”13px” min_height=”315px” custom_margin=”-27px|-27px|-37px|||” custom_padding=”34px|0px|33px|0px||” header_text_shadow_style=”preset3″][et_pb_slide heading=”Saddle stitched booklet” button_text=”Click Here” image=”https:\/\/www.bookletsprint.com\/blog\/wp-content\/uploads\/2020\/11\/AdobeStock_44782745-scaled.jpeg” _builder_version=”4.6.6″ _module_preset=”default” sticky_transition=”on”]Perfect for magazine-type print media with a low or medium number of pages, up to approximately 64 pages…[\/et_pb_slide][et_pb_slide heading=”Square bound booklet” button_text=”Click Here” button_link=”https:\/\/bookletsprint.com\/products\/1\/square-binding-booklet\/” image=”https:\/\/www.bookletsprint.com\/blog\/wp-content\/uploads\/2020\/11\/20200826_152349-scaled.jpg” _builder_version=”4.6.6″ _module_preset=”default” sticky_transition=”on”]<\/p>\n

The best look for restaurant menus, instructions, results reports, school textbooks…<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Perfect bound booklet” button_text=”Click Here” button_link=”https:\/\/bookletsprint.com\/products\/1\/perfect-binding-booklet\/” image=”https:\/\/www.bookletsprint.com\/blog\/wp-content\/uploads\/2020\/11\/AdobeStock_276406565-scaled.jpeg” _builder_version=”4.6.6″ _module_preset=”default” link_option_url_new_window=”on” sticky_transition=”on”]<\/p>\n

High-quality product. Mainly used for booklet or catalog with a great number of pages and\/or thicker inside pages…<\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Wire’o bound booklet” button_text=”Click Here” image=”https:\/\/www.bookletsprint.com\/blog\/wp-content\/uploads\/2020\/11\/AdobeStock_122689625-scaled.jpeg” _builder_version=”4.6.6″ _module_preset=”default” sticky_transition=”on”]<\/p>\n

I<\/span>deal for booklets that need to be read flat\u00a0as\u00a0exercise manuals or calendars, easels calendars, even workbooks…<\/span><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”||0px|||”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”2px|||||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] We often hear about these new generations, the\u00a0Millenials\u00a0(or Gen Y) and the Z’s (or Gen Z), in terms of digitalization, social networks… However, these young people have not given up on print. We can identify 3 reasons why […]<\/p>\n","protected":false},"author":4,"featured_media":4141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

We often hear about these new generations, the Millenials (or Gen Y) and the Z's (or Gen Z), in terms of digitalization, social networks... However, these young people have not given up on print.<\/p>

We can identify 3 reasons why young people value print: trustworthiness, effectiveness and difference. This article discusses the second point: difference.<\/p>","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\nYoung people are the future of Print \u2013 Part 2: Difference - BOOKLETS PRINT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bookletsprint.com\/blog\/4191-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Young people are the future of Print \u2013 Part 2: Difference - BOOKLETS PRINT\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”||0px|||”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”2px|||||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] We often hear about these new generations, the\u00a0Millenials\u00a0(or Gen Y) and the Z’s (or Gen Z), in terms of digitalization, social networks… However, these young people have not given up on print. 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BOOKLETS PRINT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bookletsprint.com\/blog\/4191-2\/","og_locale":"en_US","og_type":"article","og_title":"Young people are the future of Print \u2013 Part 2: Difference - BOOKLETS PRINT","og_description":"[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”||0px|||”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”2px|||||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] We often hear about these new generations, the\u00a0Millenials\u00a0(or Gen Y) and the Z’s (or Gen Z), in terms of digitalization, social networks… However, these young people have not given up on print. 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