{"id":3969,"date":"2020-10-09T13:19:11","date_gmt":"2020-10-09T13:19:11","guid":{"rendered":"https:\/\/www.bookletsprint.com\/blog\/?p=3969"},"modified":"2020-11-17T10:22:48","modified_gmt":"2020-11-17T10:22:48","slug":"young-people-are-the-future-of-print-part-1-trustworthiness","status":"publish","type":"post","link":"https:\/\/www.bookletsprint.com\/blog\/young-people-are-the-future-of-print-part-1-trustworthiness\/","title":{"rendered":"Young people are the future of Print – Part 1: Trustworthiness"},"content":{"rendered":"
We often hear about these new generations, the Millenials<\/strong> (or Gen Y) and the Z (or Gen Z), in terms of digitalization, social networks…<\/div>\n
However, these young people have not given up on Print.<\/div>\n
Instead, reading is still very popular among young people, in the US\u00a080% of the 18- to 29-year-olds read books, 72% of whom read printed books*<\/strong>.<\/div>\n
“The popularity of Print with younger generations means the print will play an important role in the years to come”, said\u00a0Nicolas Brown<\/a><\/em><\/div>\n
We can identify 3 reasons why young people value print:\u00a0trustworthiness, effectiveness,\u00a0<\/strong>and\u00a0difference<\/strong>. This article discusses the first point: Print trustworthiness.<\/div>\n

 <\/p>\n

1. Print is trustworthy<\/b><\/h2>\n
\u00a0\"\"<\/div>\n
\n
According to many studies,\u00a0Print is seen as the most trusted source of information<\/strong>.
\nThe spread of fake news on the internet and its impact in real life has had a strong negative effect on online information credibility.<\/div>\n
<\/div>\n
Kantar showed in a worldwide study of more than 8,000 respondents, that\u00a0Social networks are the most affected by this loss of trust**.<\/strong><\/div>\n
Meanwhile, Print is a very authoritative source of information.\u00a0On one hand,\u00a0newspapers remain very reliable\u00a0<\/strong>with 60% of respondents saying they trust them the same.<\/div>\n
On the other hand,\u00a0news magazines are the ones with the biggest increase in trust<\/strong>\u00a0with\u00a023%<\/strong>\u00a0of respondents saying they\u00a0trust them more<\/strong>\u00a0than ever before**.<\/div>\n

 <\/p>\n

\"\"<\/div>\n
\n
<\/div>\n
These results are reflected both in the news and in the advertisements. Indeed, in a study made by Mailbox Marchant, 45% of the Americans<\/strong>\u00a0interviewed\u00a0said that print ads have more credibility<\/strong>, followed by online ads (26%)***.<\/div>\n

 <\/p>\n

<\/div>\n
Although this feeling is common across all age segments, it is particularly strong among Millennials. In fact, paper is seen as more official and more trusted for at least 80% of them<\/strong>****.<\/div>\n<\/div>\n<\/div>\n
<\/div>\n

 <\/p>\n

Part 2. Print is different<\/div>\n
\n
\n
<\/div>\n

 <\/p>\n

\n
References<\/em><\/u><\/strong><\/div>\n
*\u00a0Pewresearch<\/a>
\n**\u00a0Kantar<\/a><\/em><\/div>\n
***\u00a0Mailbox Marchant<\/a><\/em><\/div>\n
****Printinthemix<\/a><\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

We often hear about these new generations, the Millenials (or Gen Y) and the Z (or Gen Z), in terms of digitalization, social networks… However, these young people have not given up on Print. Instead, reading is still very popular among young people, in the US\u00a080% of the 18- to 29-year-olds read books, 72% of […]<\/p>\n","protected":false},"author":4,"featured_media":4140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[8],"yoast_head":"\nYoung people are the future of Print - Part 1: Trustworthiness - BOOKLETS PRINT<\/title>\n<meta name=\"description\" content=\"Young people have not given up on print. 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